• In China, despite a general economic slowdown the internet sector shows no signs of abating.
• Digital ad spend reached $40.42 billion in 2016 — a 30% increase from previous year, which is expected to more than double by 2020
• 88.9% of China’s 721 million Internet users are on mobile
• 69.7% of mobile users used multi-functional social networking apps in 2015, only second to instant messaging social app
• There are 549 million social app users in China.* All of them have the potential to become an Influencer, hit (long-tail) or niche (short-tail)! They will be able to realize, manage, and monetize their influence.